Council urges Wandsworth traders to get involved
Already a tradition in America, Small Business Saturday first came to Britain in 2013. This year it takes place on Saturday, December 5th - expected to be one of the busiest shopping days of the year.
The aim is to promote the benefits of shopping locally, strengthen local communities and help shops build up longer-term trade by attracting new customers.
The council reports that for every pound spent in a local independent shop or locally owned business, up to 70p benefits our local community. Whereas if you shop at an out of town centre or online, as little as 5p finds its way back.
So if every Wandsworth resident spent £5 a week in a local business, £41,550,600 would go back into the local economy!
The council will provide a space on its website for traders to promote special offers, giveaways and events on the day, will spread the word via social media and will promote Small Business Saturday as part of its Christmas Shop Local campaign.
Social media marketing is a crucial element of Small Business Saturday success, so businesses are advised to connect with their customers and community using Facebook and Twitter. Tweet about plans for the day using the hashtag #SmallBizSatUK, and team up and network with neighbouring small businesses to offer group discounts or organise a Small Business Saturday event. Follow Small Saturday Business UK on Facebook and Twitter @SmallBizSatUK and post planned activities.
October 28, 2015