Active Kids Returns To Sainsbury's Nine Elms Point

Ahead of the new store opening this summer

Sainsbury’s Nine Elms Point isn't opening until August 2016 but Andy Robins, Store Manager, wanted to get involved with the local community through the Active Kids scheme anyway by donating some equipment to Wyvil Primary school.

“The Active Kids scheme is a brilliant way for our colleagues to support schools, groups and clubs in our local area. We love visiting local organisations and seeing the benefits the equipment and experiences have brought to the children,” he says.

Customers receive one Active Kids voucher for every £10 they spend in supermarkets and one voucher for every £5 they spend in convenience stores. Over the years the scheme has grown and expanded to help inspire healthy eating for children and includes items of cooking equipment to get them involved. There is also a range of free Cooking and Nutrition Toolkits. Endorsed by the British Nutrition Foundation, they are available to teachers to help children learn about a balanced diet.

This year the scheme has added an extra strand; The Taste Buddies Challenge has been introduced to help parents try new foods with their children. Children who enjoy a wider variety of foods are reportedly more likely to enjoy a healthy balanced diet and be ‘better eaters’.

Active Kids Ambassador, Ellie Simmonds, said, "I’ve been a Sainsbury’s Active Kids ambassador for six years and I’ve been able to see first-hand how the scheme has helped children all over the UK.”
“Eating a balanced diet is just as important as exercising. I love experimenting with food and it’s great to see that Active Kids is encouraging this as part of the scheme.”

June 18, 2016

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