Poppy Appeal At Sainsbury's Nine Elms

Local supermarket rallies to support the British Legion this weekend

As the Royal British Legion’s leading supermarket partner, once again, Poppy Appeal collectors will be at Sainsbury’s Nine Elms until Sunday 12th November 2017 raising funds for the British Legion, the nation’s biggest Armed Forces charity.

Sainsbury’s customers will even be able to donate those old £1 coins they’ve got tucked down the back of sofas or hidden away in their piggy banks, as Poppy collectors will be accepting the old one pound coin which is no longer in circulation.

There will also be Poppy inspired products on sale in store, with all profits going to the Royal British Legion. The range includes two Poppy jute bags, a tote bag, a travel coffee cup, two Poppy mug designs, a tea towel, a key ring, a candle, poppy seeds and two flower bouquets. Customers shopping online unline until 12th November can order a stick-on-Poppy in return for a £1 donation to The Royal British Legion.

Poppy Appeal At Sainsbury's Nine Elms

This year Sainsbury’s is also supporting the Centenary of the Battle of Passchendaele through sales of a commemorative pin badge.

Sainsbury’s has supported The Royal British Legion for the last 23 years, and in 2016 customers and colleagues helped raise over £3.2 million for the charity.

During the 2017 Poppy Appeal, The Royal British Legion is again inviting the nation to ‘rethink Remembrance’ and re-consider the meaning of the poppy as a symbol of both Remembrance and hope.

Rav Singh, Store Manager at Sainsbury’s Nine Elms, said, “We really get behind the Poppy Appeal each year and our customers and colleagues continue to dig deep to help us raise as much as we can for the charity. We’re really excited to welcome the collectors in store this year and look forward to all the activities we have planned to help this fantastic cause.”

Ben France, Head of Corporate Partnerships at The Royal British Legion said, “We’re extremely grateful to Sainsbury’s colleagues and customers for their support over the last 23 years. The Legion’s vital work is made possible thanks to the public’s generous support – so please wear your poppy with pride, knowing that you are helping to support our Armed Forces community and ensure their unique contribution is never forgotten.”

The Royal British Legion offers support and advice to the Armed Forces community in key areas such as finance, care, recovery, Independent Living, respite and employment. In the last year the generosity of the British public helped the charity answer more than 1,077,000 requests for help.

After Armistice Day, customers can also choose to recycle their poppies in store. A recycling collection point will be in place from 13th - 30th November. All collected poppies will go back to the Royal British Legion to either help make new poppies or be recycled.


November 7, 2017